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Hospital leaders take major risks by ignoring the retail clinic phenomenon. This timely, complete and practical guide helps hospital management create an optimal response to retail clinics, which may include operating their own retail clinics, partnering with an operator, or using retail clinic principles in existing hospital operations. The guide includes decision-making tools and financial models that address a hospital's options to use retail clinics and how to gauge the overall impact on a hospital’s care delivery, operations, staff, reputation, and economics.
This guide articulates the rationale for using different retail clinic models and helps hospitals assess the demand for retail clinic services and determine whether using a retail clinic model will increase patient satisfaction and loyalty, attract new patients, and generate savings within their operations. The practical advice and tools will help hospitals identify and win over retailers to secure space, select appropriate measures of success, create focused pilot programs, forecast the financial commitment, and create strong partnerships with existing retail clinic operators. Over 20 tools including presentations, worksheets, calculators, patient surveys, and slides are included to streamline the strategic decision making and implementation.
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"Detailed expert guidance for hospital systems to make the right decisions for their retail clinics..."
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- Tine Hansen-Turton
Executive Director
Convenient Care Association
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